Fine Art guideChapter 10 of 10
Investment

The investment question

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The art market has produced extraordinary returns for certain collectors in certain categories at certain moments. The Basquiat market. The Hirst market of the mid-2000s. The Koons secondary market over the past twenty years

These are documented. They are also, in each case, the result of specific conditions that are not reliably reproducible. The art market is illiquid, opaque, expensive to transact in, and subject to taste shifts that no analysis reliably predicts. The honest case for art as an investment rests on specific conditions: buying at primary market prices from artists whose institutional trajectory is strong, holding long enough for the market to catch up with the quality, and selling in a market that is favorable to the specific artist and category

Buy what you want to live with. Sell when the time is right and the work has found its moment.

CollectorGrade take

Art is the least reliable investment in this guide and the most rewarding to collect. The financial returns, where they exist, are a bonus rather than a justification. Collect because you want to live with great work.

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